Measurement of e-commerce in theEurostat survey on ICT usage ande-commerce in enterprisesMagdalena KamińskaEUROSTATUnit G4 – Innovation and digitalisationUNCTAD, 3-4 December 2019
Outline of the presentation Community survey on ICT usage and ecommerce in enterprises Overview of the e-commerce module in theICT usage and e-commerce in enterprisessurvey Overall structure Cross-border dimension Good practices for data collection in the EUcountries Challenges
Survey design process Annual revisions of the questionnaire: Policy needsTechnology developmentsConstant quality improvementsCooperation with the EU MS and the users Users consultation 2 Working Groups 2 TaskForce meetings Goal: harmonisation across EU MS Balance between relevance and keeping thetime series Burden limitation
Community survey ICT usage and ecommerce in enterprisesEconomic activity: Enterprises classified in the following categories of NACE Rev. 2: Section C –“Manufacturing”; Section D –“Electricity, gas, steam and air conditioning supply” Section E –“Water supply, sewerage, waste management and remediation activities”; Section F –“Construction”; Section G –“Wholesale and retail trade; repair of motor vehicles and motorcycles”; Section H –“Transportation and storage”; Section I –“Accommodation and food service activities”; Section J –“Information and communication”; Section L –“Real estate activities”; Section M –“Professional, scientific and technical activities”; Section N –"Administrative and support service activities"; Group 95.1 –“Repair of computers and communication equipment”Enterprise size: Enterprises with 10 or more persons employed.Optional: enterprises with number of persons employed between 0 and 9.
Module on e-commerce High policy interest (Monitoring the DigitalEconomy & Society 2016 - 2021) Revised based on pretesting project (cognitivetesting, improved wording without breaking timeseries) Focus on sales only (since 2020 sub-module onpurchases was discontinued due to qualityconcerns, as enterprises do not keep record aboute-purchases) 2 sub-modules: Web sales EDI-type sales
2021 model questionnaire (MQ)Module D: E-commerce sales(Scope: enterprises with access to the internet, i.e. if A1 0)In e-commerce sales of goods or services, the order is placed via web sites, apps or EDI-typemessages by methods specifically designed for the purpose of receiving orders.The payment may be done online or offline.e-commerce does not include orders written in e-mail.Please report web and EDI-type sales separately. They are defined by the method of placing theorder: WEB sales : the customer places the order on a website or through an app EDI type sales: an EDI-type order message is created from the business system of thecustomer
2021 MQsub-module on Web salesWeb sales of goods or servicesWeb sales covers orders, bookings and reservations placed by your customers via your enterprise’s websites or apps :o online store (webshop)o web formso extranet (webshop or web forms)o booking/reservation applications for serviceso apps for mobile devices or computerse-commerce marketplace websites or apps (used by several enterprises for trading goodsor services).Orders written in e-mail are not counted as web sales.
D1.During 2020, did your enterprise have web sales of goods orservices via:a) your enterprise's websites or apps?(including extranets)b) e-commerce marketplace websites or apps used by severalenterprises for trading goods or services?(e.g. e-Bookers, Booking, hotels.com, eBay, Amazon, Amazon Business, Alibaba,Rakuten, TimoCom etc.)YesNo [Please add national examples of e-commerce marketplaces incl. government marketplaces]If both D1 a) and D1 b) “No” then go to D10What was the value of your web sales?D2.(please refer to the provided definition of web sales)Please answer to a) OR b)a) What was the value of your web sales of goods orservices, in 2020?(National currency,excluding VAT)ORb) What percentage of total turnover was generatedby web sales of goods or services, in 2020?If you cannot provide the exact percentage an approximation will suffice. , %
Question D3 should be answered only if both D1 a) and D1 b) "Yes"What was the percentage breakdown of the value ofweb sales in 2020 for the following:D3.(Please refer to value of web sales you reported in D2)If you cannot provide the exact percentages an approximation willsuffice.a) via your enterprise's websites or apps?(including extranets)b) via e-commerce marketplace websites or appsused by several enterprises for trading goods orservices?(e.g. e-Bookers, Booking, hotels.com, eBay, Amazon,Amazon Business, Alibaba, Rakuten, TimoCom etc.) % %[Please add national examples of e-commerce marketplaces incl.government marketplaces]TOTAL1 0 0%
Question D4 should be answered only if D1 b) "Yes"D4 .Via how many e-commercemarketplaces did you have websales during 2020?- OptionalVia oneVia morethan twoVia two If D4 “one” then go to D6D5.Did more than half of your turnover from e-commercemarketplaces in 2020 come from only one ecommerce marketplace?- OptionalYes No
What was the percentage breakdown of the valueof web sales in 2020 by type of customer:D6.(Please refer to value of web sales you reported in D2)If you cannot provide the exact percentages anapproximation will suffice.a) Sales to private consumers (B2C)b) Sales to other enterprises (B2B) and Sales to publicsector (B2G)TOTAL % %1 0 0%
D7. During 2020, did your enterprise have web sales placed viaa website or apps by customers located in the followinggeographic areas?YesNoa) Own country b) Other EU countries c) Rest of the world The following question (D8) should only be answered if at least two of the above possible responses inquestion D7 a) , b) or c) are answered with "Yes", otherwise check next filter instruction beforequestion D9D8.What was the percentage breakdown of the value of websales in 2020 by customers located in the followinggeographic areas?(Please refer to value of web sales you reported in D2)If you cannot provide the exact percentages an approximation will suffice.a) Own country %b) Other EU countries %c) Rest of the world %TOTAL1 0 0%
D9.Regarding web sales to other EU countries: did yourenterprise experience any of the following difficultiesduring 2020?a) High costs of delivering or returning products when selling toother EU countriesYesNo b) Difficulties related to resolving complaints and disputes whenselling to other EU countries c) Adapting product labelling for sales to other EU countries d) Lack of knowledge of foreign languages for communicatingwith customers in other EU countries e) Restrictions from your business partners to sell to certain EUcountries f) Difficulties related to the VAT system in EU countries (e.g.uncertainty regarding VAT treatment in different countries) - new The following question (D9) should only be answered if D7b) ”Yes” otherwise go to D.10
EDI-type salesEDI-type sales cover orders placed by your customers via EDI-type messages (EDI: Electronic Datainterchange) meaning: in an agreed or standard format suitable for automated processing EDI-type order message created from the business system of the customer including orders transmitted via EDI-service provider including automatic system generated demand driven orders including orders received directly into your ERP systemExamples of EDI : EDIFACT, XML/EDI (e.g. UBL, Rosettanet, [please add national examples])
D10. During 2020, did your enterprise have EDItype sales of goods or services?(Filter question)D11.Yes No - go to E1What was the value of your EDI-type sales?(please refer to the provided definition of EDI-type sales)Please answer to a) OR b)a) What was the value of your EDI-type salesof goods or services, in 2020?(National currency,excluding VAT)ORb) What percentage of total turnover wasgenerated by EDI-type sales of goods orservices, in 2020?If you cannot provide the exact percentage anapproximation will suffice. , %
D12.During 2020, did your enterprise sell via EDI-typemessages by customers located in the followinggeographic areas?YesNoa) Own country b) Other EU countries c) Rest of the world
Good practices for data collection Sampling design – particularly relevant forcoherent time series of the value of e-commercesales data: Increased sample size or census for largeenterprises Increased sample size or census for e-commercerelevant enterprises (selected NACE or knownrelevant e-commerce players) Stratification by e-commerce turnover (fewcountries)
Challenges: Need for data on digital trade (detailed databy products) – limitations of the questionnaireburden, processing burden, methodologicallimitations (selected NACE only), surveydedicated to the use of ICT tools Absolute figures – not available due tomethodological limitations Cross-border transactions – do enterprisesalways know? (less of a problem than in theHH/IND survey) Standing orders – methodological issue hard tosolve, perhaps unsolvable?
Thank you!Project manager for the ICT ENTsurvey:[email protected]
Measurement of e-commerce in the Eurostat survey on ICT usage and e-commerce in enterprises Author: Magdalena Kaminska Subject: Measurement of e-commerce in the Eurostat survey on ICT usage and e-commerce in enterprises Keywords: WG on Measuring E-Commerce and the Digital Eco